Before you build your product, it’s critical to ask: is there truly a market for it? This session is designed to help first-time founders and aspiring entrepreneurs evaluate whether their startup idea is worth pursuing - and how to take the first steps toward establishing product-market fit.

We’ll walk through practical strategies to help you:

• Understand what product-market fit actually means

• Validate if your idea solves a real, urgent problem

• Talk to potential customers - and ask the right questions

• Avoid common mistakes that sink early-stage startups

You’ll leave with a clearer roadmap for testing your idea, gathering feedback, and making confident decisions about moving forward.

This session is part of Startup Boston and the City of Boston’s ongoing programming to support first-time founders and early-stage entrepreneurs. Perfect for anyone considering launching a startup or currently validating an early idea.